Graphic novels, figures and apparel in new style launch exclusively at Target in the US.
Tales as old as time have been given a modern twist, with a new Disney Princess Comics collection launching exclusively at Target in the US.
The range features hardcover graphic novels from Joe Books, figures from Hasbro and apparel from Hybrid Promotions for Ariel, Belle, Jasmine, Pocahontas and Rapunzel.
The collection is based on the art style from the popular Disney Princess Comics from Joe Books.
Created by cartoonist and illustrator Amy Mebberson, the bite-sized comic strip stories follow the Disney Princesses as they face the hilarious day-to-day situations of their worlds. Drawn with a unique art style, the comics provide a fresh new take on some of Disney’s most iconic characters.
Each Princess will star in her own collection of comic strips bound in a hardcover graphic novel, while Hasbro has created single figures as well as larger sets.
Meanwhile, three tops from Hybrid Promotions feature a speech bubble wit alongside the Princesses.
“With the growth of the kids comics category, we felt this is the perfect opportunity to portray our beloved Princesses through visual storytelling,” said Tonya Agurto, svp and global publisher, Disney Publishing Worldwide. “This new comic format tells the Princesses’ stories like they’ve never been told before.”
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