Including lifestyle brand Cath Kidston teaming with Peanuts for a new capsule collection.
The Source rounds up more news from the licensing industry across the globe from the week.
British lifestyle brand Cath Kidston has launched a Peanuts capsule collection. The collaboration was brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide. The cross category capsule includes bags, accessories, homeware and ladies and children’s apparel. Snoopy and friends feature across the range within three distinct themes: Happy (yellow), Love (pink) and Dream (blue), inspired by the positive messaging of the Peanuts comic strips.
Egmont Publishing, pocket.watch and Sunlight Entertainment are celebrating the success of new launch, Ryan’s World. The title sold 49,000 copies in the UK of its debut issue – making it the UK’s biggest children’s magazine launch of 2019 and the most successful preschool launch of the last three years. The second issue went on to surpass the first, notching up sales of 52,000 copies.
Rocket Licensing has been appointed as the worldwide licensing agency for Fuzzballs, a pop culture brand which began life in 2013 as a Tumblr web comic. The agency will be targeting key categories including apparel, publishing, stationery, housewares, gifting and accessories, as well as looking for partners across health and beauty, tech accessories, games, food and confectionery and partyware.
Manchester-based esports team, Vexed Gaming, has partnered with Cavea.io to supercharge its brand campaigns. It will be using the platform to analyse the media value it produces for partner brands across multiple digital touchpoints.
Tainan Tourism and Travel Bureau has announced a month-long Adventure Time-themed winter campaign, running until the end of December. In addition to a themed exhibition at Anping Tree House, other activations include games over the weekends and a cosplay competition.
Herschend Entertainment Studios has revealed that season six of Chuggington will premiere in the US on Disney Junior in 2020, coinciding with the brand’s tenth anniversary. The new agreement extends the relationship with Disney Junior US, which debuted the CGI series about three young trainee trains in January 2010.
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