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News extra: More licensing news from this week

Including Beano Studios revealing a raft of new deals and partners to celebrate 70 years since the first appearance of Dennis in the comic.

Source rounds up more news from the licensing industry across the globe from the week.

Beano Studios has revealed a raft of new licensed deals and partners to celebrate 70 years since the first appearance of Dennis in the Beano comic. It will partner with its first major global game developer and distributor, GameBake on a suite of Dennis & Gnasher: Unleashed gaming titles for worldwide social, web and mobile platforms; Tower Mint will release a commemorative 50p coin in July; Royal Mail will put its stamp on Dennis’ birthday with a special collaboration; Prickly Thistle has developed a bespoke tartan; Rubies has renewed its deal for the next three years for dress-up; Harrogate Water will launch special branded packs for kids; Gulliver’s Theme Parks will be running themed activities across all four of its attractions; Easter activity will take place at Kew Gardens; while in publishing, Bonnier Books and Egmont Books will launch new programmes.

Jazwares has confirmed that its partnership with Epic Games for Fortnite toys and collectables has been extended through 2025, in a deal brokered by IMG.

In a world first for Minecraft, thousands of Australian fans recently experienced the best selling video game like never before. The Big W exclusive in-store Minecraft Scavenger Hunt incorporated many of the characters from the game and was developed with challenges for players to explore, problem solve and use their skill to complete the hunt. The experience featured a QR code and augmented reality technology at the entrance of each store and required players, with the use of clues, to identify, locate and scan Minecraft characters on point of sale throughout the store to solve the puzzle. Upon completion, players were rewarded with a $5 discount redemption code to use when purchasing Minecraft products online. The experience was created by Merchantwise Licensing.

Edutainment Licensing has secured deals with seven major kids platforms within the first month of release of season two of Super Geek Heroes, featuring seven new read-aloud picture book videos read by author and creator, David Lawrence Jones. Platforms picking up season two include KidoodleTV, Tubi, AmebaTV, batteryPOP, Toon Goggles, Roku and KidZtube.

ZURU is launching a ‘complete unboxing experience’ with its new Vlad & Niki Superhero Surprise. The company’s new range will launch in May and will feature over 20 surprises including a mask and cape, Superhero Vlad and Niki figures, Baby Christian figurine, a dinosaur or robot figurine, two die-cast cars, a slime egg, light up skateboard, wrist snap band, stickers and more.

Australian-based video game developer, PlaySide Studios has secured a deal with MGM to develop and publish a first of its kind Legally Blonde themed mobile game. The free to play game will be based on the hit films, Legally Blonde and Legally Blonde 2: Red, White & Blonde.

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