Former Nickelodeon senior director unveils own venture; secures new IP from ZURU.
We take a look at the craze for the cute stackable Disney characters.
Including Cartoon Network revealing the celeb voices for the fourth Powerpuff Girl.
Toy company ZURU teams with WBCP for launch of new collection.
18 new characters included in Squishables range as popular brand continues to grow.
Company has ranges from Topps, Icon Live and Zuru for hotly tipped movie.