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News extra: More licensing news from this week

Including Maurizio Distefano Licensing beginning its partnership with Global Merchandising Services in Italy.

Source rounds up more news from the licensing industry across the globe from the week.

Maurizio Distefano Licensing has begun its partnership with Global Merchandising Services, adding some key music artists to its roster, as well as the Gordon Ramsay brand. MDL now represents a roster of artists for the Italian market including Motörhead, Iron Maiden, Slayer, Backstreet Boys, Little Mix and Louis Tomlinson among others. “This partnership enriches our portfolio and allows us to access another inspirational branch of the licensing world which, even at this early stage, has attracted many potential licensees,” commented Maurizio Distefano, ceo of MDL.

Mattel has launched a new Matchbox toy line which pays homage to the most iconic car manufacturers in Europe across the UK, Germany, France, Italy and Russia. The new European line features 100% licensed vehicles with authentic details from car manufacturers including Land Rover, Audi, Mercedes and Porsche among others.

Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for preschool brand, Kiri and Lou. The agency has already secured the support of Scholastic Australia, with a selection of Kiri and Lou publishing titles due for release in the middle of this year, in time for Australian Book Week. Already in active development are product categories including toys and apparel.

El Ocho has secured global licensing deals for Mafalda – the little girl who hates soup and worries excessively about everything that happens in the world – with key fashion retailers including Zara, Zara Kids and Pull&Bear. In addition, the agency has also closed deals with retailers in Europe such as Carrefour, Alcampo and El Corte Inglés which have launched collections featuring the character brand. Mafalda shirts and sweaters were among the best sellers at Pull&Bear in March.

9 Story Media Group and Karma’s World Entertainment have secured a publishing deal with Scholastic for Karma’s World, a new CG animated series which is currently in production for Netflix. Scholastic has secured global rights to the property across all storybook formats and will launch with the first book in January 2022. The deal was brokered by 9 Story Brands.

One Animation has secured a wave of linear broadcast sales across the long-form, short-form and seasonal specials of its preschool series Oddbods and kids’ animated adventure comedy, Insectibles. Mexican broadcaster Televisa has picked up seasons one and two of Oddbods’ seven-minute long-form version and the first season of the one-minute short-form content, while for Latin America, WarnerMedia has taken the 22-minute Oddbeard’s Curse Halloween special for Boomerang and Cartoon Network. Broadcasters have also been secured in France and Poland. Meanwhile, Insectibles has been acquired by TRO (Russia) in Tatar language and RedHead SARL (South Africa) for free TV distribution.

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