News extra: More licensing news from this week

Including Wow Stuff welcoming Fall Guys: Ultimate Knockout to its Wow Pods collectables portfolio.

Source rounds up more news from the licensing industry across the globe from the week.

Wow Stuff’s innovative collectable Wow Pods range has added Mediatonic’s Fall Guys: Ultimate Knockout to its roster. A breakout gaming hit from 2020, Fall Guys sees players tumble over bizarre obstacles, shove through unruly competitors and overcome the laws of physics to avoid elimination in their quest for the crown. Wow Stuff’s products will feature its patent applied Swipe to Light function which reveals mystery icons under the UV light. The range will launch from 1 September.

The Frida Kahlo licensing programme continues to grow, with Art Ask Agency confirming the renewal of its partnership with Sass & Belle. The range now has 30 different skus across gifts, kitchen items, gardening, ceramics and accessories.

A new Peppa Pig album is on the way, with eOne confirming the global launch of Peppa’s Adventures: The Album across digital streaming platforms on 30 July. The album will consist of 10 new songs, with two standalone singles releasing pre-album launch.

FuturumKids has revealed its licensing plans for its new CGI show, Paddles. The first range of products will consist of 10 skus ranging from plush toys to apparel, dinnerware, bubble mix and school bags. These will soon be shipped to Futurum Group’s fulfilment centres in London, Dublin and Chicago.

emoji and Medialink have teamed up with nice ioi to launch a new range of fashion items in Taiwan.

Brainbase has welcomed Crayola to its portfolio of partners. Brainbase Assist will now be proving Crayola with end-to-end visibility of its global consumer products business.

Animaccord has secured a series of media deals in France for a variety of its animated projects. France Televisions is due to premiere educational musical spin-off, Nursery Rhymes in France, French overseas territories, Monaco and Andorra. The show sees Masha (from Masha and the Bear fame) lead babies and toddlers through a world of nursery rhymes. Masha is widely broadcast on both France 4 and France 5 channels, while it is also available on digital platforms Okoo and france.tv.

Jazwares has appointed Sara Rosales as svp of communications, overseeing corporate communications and brand PR strategies.

Fred Rogers Productions – the children’s entertainment producer behind Daniel Tiger’s Neighborhood and Odd Squad among others – has promoted Matthew Shiels to vp of business and legal affairs. In addition to his various legal responsibilities, Matthew will now oversee licensing for the company and its brands.

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