Including Iron Maiden and Marvel collaborating on a unique collection of new merchandise.
Source rounds up more news from the licensing industry across the globe from the week.
Iron Maiden and Marvel have collaborated to create a unique collection of merchandise. Fans of both the rock band and Marvel will be dealt a wide assortment of apparel and accessories, highlighting iconic Marvel characters and Iron Maiden’s mascot, Eddie. Designs will pay tribute to Wolverine, Venom, Thanos and Deadpool in unique variations of iconic album and single artwork such as Fear of the Dark, The Trooper and Killers. The deal was confirmed by Global Merchandising Services.
In its latest collaboration with Missguided, Poetic Brands has created a range of NFL apparel targeted at young women. The new range encompasses a wide offering of products based around some of the key teams in the NFL including New England Patriots and Green Bay Packers, combined with Missguided branding. Products include varsity jackets, sweatshirts, shorts, leggings, mini dresses, crop tops, t-shirt co-ord sets, jumper dresses and cardigans. The new collection follows on from Poetic’s recent NFL collection of menswear for Primark.
The first Official Retail Store for Birmingham 2022 Commonwealth Games has opened its doors. Located on New Street by the Bullring, the 3,200ft2 store includes wealth of official merchandise for the event including clothing, hats, caps, water bottles and soft toys. Sports fans can also get their hands on Team England t-shirts, vests and hoodies. Perry, the official mascot of Birmingham 2022, officially opened the store and will be making special appearances over the coming months.
ZAG has signed a global licensing deal with Spread Group which will see the company provide a print on demand collection for Miraculous – Tales of Ladybug and Cat Noir. Kids and young adults’ apparel and accessories will be available from the Spread Group Marketplace in time for Christmas. Designs will be able to be printed on t-shirts, hoodie and lunchboxes, plus accessories such as bags and mugs. This marks Spread Group’s first licensing deal since its new head of licensing, Sven Burscher, joined the company in October.
Brainbase has been selected as the winner of the Contract Management Solution Provider of the Year award at the second annual LegalTech Breakthrough Awards programme. LegalTech Breakthrough is an independent market intelligence organisation which evaluates and recognises standout legal technology companies, products and services around the globe.