Licensed toys continue to outperform the overall toy market in 2024, according to new d

Start Licensing’s Ian Downes takes a look at how The Works is using licensing proactiv

The new shorts feature high-action, imaginative stories inspired by the newly released Play-Doh Marvel Collect

Start Licensing’s Ian Downes checks out two key Oxford Street retailers this week, as w

In celebration of Marvel’s 85th anniversary, Kith and Marvel are collaborating once more to cre

Owner and director, Trevor Cash tells Source how the licensee is looking to continue

Start Licensing’s Ian Downes switches his ‘looking out’ focus to following more companies via soc

Start Licensing’s Ian Downes heads down to Carnaby Street and finds it’s more like ‘Col

Myprotein has secured a multi-year global collaboration with Marvel which will see the introduction