News extra: More licensing news from this week

Including Brand Licensing Europe confirming its first roster of exhibitors for the eagerly awaited September show.

Source rounds up more news from the licensing industry across the globe from the week.

Brand Licensing Europe has confirmed its first roster of exhibitors for the 2022 show, which is due to run at London’s ExCeL from 20-22 September. Reflecting the event’s European nature, the list boasts a large number of companies already confirmed from Belgium, France, Denmark, Germany, Finland, Italy, Lithuania, Netherlands, Norway, Portugal, Slovenia, Spain, Sweden and Switzerland. These include The Smurfs, Chefclub, Gallimard Jeunesse, GO-N, Le Petit Prince Licensing, Perfetti Van Melle, Planeta Junior, Sophie la Girafe, Spain Licensing Pavilion, Asterix, AC Milan, TF1 Licensing, Toei Animation Europe, Tour de France & Dakar, Alpha Group, Ferly, Mediatoon Licensing, Roadsign, Millimages, Sagoo, Rights & Brands, Xilam Animation and Van Gogh Museum among others. The event will have a fashion theme, with plans being put in place for a special keynote, daily themed catwalk shows, product showcases and conference sessions. You can check out the current exhibitor list by clicking here.

Licensing Expo has confirmed that Paramount and VaynerMedia will be delivering the opening day keynote at this month’s show. Pam Kaufman, president of consumer products and experiences at Paramount, and Gary Vaynerchuk, chairman of VaynerX, ceo of VaynerMedia and creator and ceo of VeeFriends, will discuss the opportunities that lie ahead for the $292 billion licensing industry on 24 May at the Mandalay Bay Convention Center in Las Vegas.

Aquarius has launched a new range of rock music themed products to the European market. The line-up includes a host of interesting takes on traditional formats including games, playing cards and puzzles featuring David Bowie, AC/DC, Pink Floyd, Johnny Cash and Grateful Dead. There is also a KISS-themed board game which has been approved by Gene Simmons himself joining the range in the autumn.

Banijay has revealed its first activation in the metaverse with a Mr Bean NFT drop in collaboration with FOMO Labs. Fans will be able to own Mr Bean digital assets and collectables inspired by the animated series.

Moonbug Entertainment has appointed Francesca Romana Gianesin as head of consumer products EMEA ANZ. Her remit will cover all Moonbug properties including Blippi, CoComelon and Little Baby Bum.

BBC Studios has appointed Tycoon as its licensing agent for hit preschool brand Bluey in South and Central America.

Cartoon Saloon Brand Development is to spearhead the global licensing and merchandising strategy for My Father’s Dragon, a Netflix film which is due to premiere later this year.

Surge Licensing has signed up TOMY as the global master toy partner for A Little SPOT book series. The series has sold over one million units and focuses on social emotional learning. TOMY will initially develop a range of SEL-focused products including plush (with and without added features and technology) and plastic figures. The company will also distribute the book and plush box sets to bricks and mortar chains globally.

Igloo and the Jeep brand have teamed up to release the first ever Jeep Playmate coolers featuring original artwork geared towards Jeep brand enthusiasts.

Lubricant brand, Castrol has appointed LMCA as its global licensing agency. LMCA will look to complement Castrol’s core business, expanding it into categories including performance care, auto accessories and e-mobility among others.

Spotlight Licensing has been appointed by Gaumont to launch and manage the global merchandise programme for Samurai Rabbit: The Usagi Chronicles, which debuted on Netflix in April. In addition to this, the agency will also be handling global licensing for Stan Sakai’s comic book series, Usagi Yojimbo, which inspired Samurai Rabbit.

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