Start Licensing’s Ian Downes looks for the silver linings in this week’s column.
Fast growing brand hops into channel’s top ten; TOMY master toy deal renewed.
Licensing drive to receive boost as property to air on channel from September 29.
Toy company will take over preschool slots on both channels through summer.
Licensing Link Europe’s director on his high hopes for the Molang brand at retail.
Pokémon Company International also becomes strategic investor in toy firm.
The property saw 285% boost in sales throughout the year, says new NPD data.
Including a raft of new UK partners coming on board for eOne’s PJ Masks.
In-store promotion combines lines from TOMY and the Trading Card Game.