This ad will be closed automatically in X seconds.

News of the world: “Last year provided opportunities, growth and change”

MGM’s Robert Marick on expanding the Wednesday product category offering, growing the Creed franchise and shifting shopping patterns. takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.

Today, we head to the US, with Robert Marick, evp global consumer products & experiences at MGM.

“Last year provided opportunities, growth and change. Change occurred when MGM became part of Prime Video & Amazon Studios. Having the support and resources that Amazon is able to provide will augment our licensing initiatives across new business categories, e-commerce retail and new ways to market and promote our properties.

MGM will start out strong in 2023 as we expand the Wednesday product category offering; continue to grow the Creed franchise with the release of Creed 3 in March; and celebrate several major anniversaries, including Pink Panther’s 60th.

Retailers continue to face the after-effects of the pandemic, including excess inventory, manufacturing and distribution challenges, while skyrocketing inflation and limited disposable income continue to impact consumers.

Shopping patterns have shifted and with retailers needing to plan as much as one year out, it’s very hard to predict if, how and why a consumer will purchase one popular entertainment licensed brand verses another.

For the past 18 months, we have focused on NFTs and how they might bring early-adopter fans to reimagine how we licence our brands. While NFTs have experienced softness in the marketplace, we believe they’re here to stay.

How would I sum up 2022 and 2023? Change is constant (okay, that’s three words).”

This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.