All profits from the t-shirt featuring the hit preschool brand will go to NHS Charities Together.
ViacomCBS’s Nick Jr. UK has launched a limited edition PAW Patrol pups t-shirt – the profits of which will go to NHS Charities Together.
The t-shirt has been created in partnership with online retailer Character.com and apparel partner Bioworld International. They will be available from today on the Character.com website and will be promoted across Nick Jr.’s Facebook and Instagram accounts, in addition to key influencers’ social accounts.
The design features the PAW Patrol pups alongside the words ‘Thank you Heroes’ and a rainbow made out of colourful dog paws.
“Paw Patrol is our number one preschool property and we’re thrilled to be able to leverage its success to help support the UK’s critical frontline health workers – to whom we are incredibly grateful,” commented Venetia Davie, vp consumer products for ViacomCBS Networks UK.
PAW Patrol is due to enter its seventh series, with a new theme called Dino Rescue being introduced. The series will launch on Nick Jr. from the end of August and in December on Channel 5’s Milkshake strand.