Oakley eyes up new partnership with Fortnite

Oakley’s distinctive aesthetics and style are set to meet gaming phenomenon Fortnite following a new multi-year deal, facilitated by IMG.

The new collaboration begins with two eyewear designs, both bearing the mark of Fortnite Battle Royale’s Victory Crown etched on the lens.

The new collaboration begins with two eyewear designs, both proudly bearing the mark of Fortnite Battle Royale’s Victory Crown etched on the lens. Oakley’s Helux Fortnite, equipped with the brand’s proprietary Prizm Gaming 2.0 Lens Technology, assists players in reducing glare from OLED and LED screens, while providing a sharp visual acuity during intense gaming sessions.

In addition, Oakley’s Hydra Fortnite provides the ultimate style loadout for any outdoor adventure, bearing golden Prizm 24k lens.

The new collaboration is being highlighted by Chica – aka Maria Lopez – the most recent signing of the Team Oakley roster. Chica is the first Latina LGBTQ+ creator to join Fortnite’s Icon Series.

“I’m so excited that my favourite game and favorite glasses brand are now partnering,” commented Chica. “In all my years of playing Fortnite and seeing all of the different collaborations, I’m so happy to be at the center of this one coming together. I can’t wait to share with my community.”

The Oakley x Fortnite collection will be available from 29 November on Oakley.com in an initial limited quantity.

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