Oakley eyes up new partnership with Fortnite

Oakley’s distinctive aesthetics and style are set to meet gaming phenomenon Fortnite following a new multi-year deal, facilitated by IMG.

The new collaboration begins with two eyewear designs, both bearing the mark of Fortnite Battle Royale’s Victory Crown etched on the lens.

The new collaboration begins with two eyewear designs, both proudly bearing the mark of Fortnite Battle Royale’s Victory Crown etched on the lens. Oakley’s Helux Fortnite, equipped with the brand’s proprietary Prizm Gaming 2.0 Lens Technology, assists players in reducing glare from OLED and LED screens, while providing a sharp visual acuity during intense gaming sessions.

In addition, Oakley’s Hydra Fortnite provides the ultimate style loadout for any outdoor adventure, bearing golden Prizm 24k lens.

The new collaboration is being highlighted by Chica – aka Maria Lopez – the most recent signing of the Team Oakley roster. Chica is the first Latina LGBTQ+ creator to join Fortnite’s Icon Series.

“I’m so excited that my favourite game and favorite glasses brand are now partnering,” commented Chica. “In all my years of playing Fortnite and seeing all of the different collaborations, I’m so happy to be at the center of this one coming together. I can’t wait to share with my community.”

The Oakley x Fortnite collection will be available from 29 November on Oakley.com in an initial limited quantity.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TheGruffalo500x500
 
As the countdown to World Book Day on Thursday 7 March continues, a new study commissioned by The Works has revealed that The Gruffalo is the go-to book when it comes to reading to our children for the very first time....
ToriCotton500x500
 
Previously commissioning editor, Tori Cottonhas taken on the role, having contributed greatly to series such as Maggie Sparks - which is now a licensed IP with Larkshead Licensing - and spearheaded the products published under SCP's licensing list....
KiplingBarbie500x500
 
The Belgium-based bag brand has unveiled a second collaboration with Mattel and Barbie, launching later this month....
ABGAldoHunter500x500
 
The deal sees ALDO take on the design, production and distribution of Hunter bag products and small leather goods for ladies and men in the US and Canada....
AvatarWayoftheWater500x500
 
The value of the UK music, video and games markets increased for the 11th successive year in 2023, rising 7% to another all-time record of £11.9bn....
Snowtapart500x500
 
Design and illustration brand, Snowtap, together with KJG - which manages the consumer products programme - has appointed Renaissance Licensing as the sub-licensing agent for the US market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.