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Online sales to overtake bricks and mortar this Christmas

Prediction from home delivery expert, ParcelHero, is that 2020 will be the first ‘truly digital’ Christmas.

Online sales are expected to overtake spending in bricks and mortar stores for the first time this festive season, according to home delivery expert, ParcelHero.

While total spending on Christmas presents and food is expected to remain broadly in line with last year, shoppers are likely to spend £39.41bn online, reported The Industry.Fashion.

“Last Christmas, we spent £25.43bn online and £53.15bn in stores,” commented David Jinks, head of consumer research at ParcelHero. “This year, our research shows the situation will be reversed and we’ll spend more online than offline in the first truly digital Christmas.

“In September, sales online sales grew 53% year on year, according to the Office of National Statistics. This Christmas, we think they will inch up to 55%. That means online shopping will rise to a record-breaking £39.41bn.”

David added that the company didn’t think it was likely there would be a “massively increased” overall spend this Christmas, with people concerned over jobs due to the impact of COVID-19 and Brexit.

He continued: “So, assuming Brits spend roughly the same as last year, that means in-store shopping will correspondingly drop considerably to £39.17bn. YouGov says English shoppers spent £381 on presents last Christmas and £159 on food and drink. Over half of this budget will be spent online this year.”

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