This ad will be closed automatically in X seconds.

Online sales to overtake bricks and mortar this Christmas

Prediction from home delivery expert, ParcelHero, is that 2020 will be the first ‘truly digital’ Christmas.

Online sales are expected to overtake spending in bricks and mortar stores for the first time this festive season, according to home delivery expert, ParcelHero.

While total spending on Christmas presents and food is expected to remain broadly in line with last year, shoppers are likely to spend £39.41bn online, reported The Industry.Fashion.

“Last Christmas, we spent £25.43bn online and £53.15bn in stores,” commented David Jinks, head of consumer research at ParcelHero. “This year, our research shows the situation will be reversed and we’ll spend more online than offline in the first truly digital Christmas.

“In September, sales online sales grew 53% year on year, according to the Office of National Statistics. This Christmas, we think they will inch up to 55%. That means online shopping will rise to a record-breaking £39.41bn.”

David added that the company didn’t think it was likely there would be a “massively increased” overall spend this Christmas, with people concerned over jobs due to the impact of COVID-19 and Brexit.

He continued: “So, assuming Brits spend roughly the same as last year, that means in-store shopping will correspondingly drop considerably to £39.17bn. YouGov says English shoppers spent £381 on presents last Christmas and £159 on food and drink. Over half of this budget will be spent online this year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.