Original Stormtrooper surges ahead

Eight new licensing partners signed by Golden Goose in the past two months for brand.

The Original Stormtrooper brand is off to a flying start so far this year, with Golden Goose having secured eight new licensing partners in the past two months.

The new deals cover categories including eyewear, lunchware, posters and prints, figurines, plus adults, children and toddler apparel in Germany, Belgium, France, the Netherlands and more.

The new partners are GB eye, Spearmark, The Cookie Company, Pure Arts, Galaxy Optical, EMP, Jainco and The Fowndry.

These will build on the programme’s 2018 success which saw the Kinnerton Original Stormtrooper advent calendar sell in excess of 100,000 units in M&S and retail apparel sales of more than £4m.

“The level of interest in this globally recognisable intergenerational character is perhaps now understandable, but to get this level of growth we had to spent a lot of time building a very solid platform for licensees,” said Adam Bass, director of Golden Goose.

“We now have a clear style guide, trend guidelines and a smooth product development process.”

Plans are now underway for a summer pop-up shop to showcase the breadth and range available to consumers interested in acquiring a product inspired by the authentic Stormtrooper costume.

Andrew Ainsworth of Shepperton Design Studios is excited about the opportunities: “We are excited about the future of the licensing programme. When we first worked on the Stormtrooper costumes for the first film in the series, we never dreamed that people would be buying products featuring our iconic design nearly 40 years later.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAwinner500x500
 
Over 400 licensors, licensees, agents and retailers gather to see winners crowned....
SainsAsdagraphic500x500
 
The Competition and Markets Authority has blocked the proposed merger....
BELLA2019500x500
 
Read on for your last minute checklist ahead of today's big event....
MadeVeloretti500x500
 
Design-led retailer teams with three outdoor brands to help 'upgrade leisure time'....
TWdressup500x500
 
New licensed dress-up and partyware collections due for key preschool brands....
Wrendaleduo500x500
 
Greeting cards and gift brand has a successful licensed collab with Portmeirion....
Get the latest news sent to your inbox
Subscribe to our daily newsletter