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Original Stormtrooper surges ahead

Eight new licensing partners signed by Golden Goose in the past two months for brand.

The Original Stormtrooper brand is off to a flying start so far this year, with Golden Goose having secured eight new licensing partners in the past two months.

The new deals cover categories including eyewear, lunchware, posters and prints, figurines, plus adults, children and toddler apparel in Germany, Belgium, France, the Netherlands and more.

The new partners are GB eye, Spearmark, The Cookie Company, Pure Arts, Galaxy Optical, EMP, Jainco and The Fowndry.

These will build on the programme’s 2018 success which saw the Kinnerton Original Stormtrooper advent calendar sell in excess of 100,000 units in M&S and retail apparel sales of more than £4m.

“The level of interest in this globally recognisable intergenerational character is perhaps now understandable, but to get this level of growth we had to spent a lot of time building a very solid platform for licensees,” said Adam Bass, director of Golden Goose.

“We now have a clear style guide, trend guidelines and a smooth product development process.”

Plans are now underway for a summer pop-up shop to showcase the breadth and range available to consumers interested in acquiring a product inspired by the authentic Stormtrooper costume.

Andrew Ainsworth of Shepperton Design Studios is excited about the opportunities: “We are excited about the future of the licensing programme. When we first worked on the Stormtrooper costumes for the first film in the series, we never dreamed that people would be buying products featuring our iconic design nearly 40 years later.”

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