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“Our challenges lie in meeting the rising demand for products”

Trevor Cash, director at Mad Beauty, talks summer success, expanding its work force and coping with the rising demand for products.

As we move into the ‘golden quarter’, LicensingSource.net asks a selection of licensees how summer was for them, what were some of their successes and what do they see as the highlights and challenges as we enter the final part of the year.

Today: Trevor Cash, director, Mad Beauty.

“Summer saw steady sales, especially through key export markets. Highlights have included expanding our work force across sales, operations and compliance teams alongside successful negotiations for some new licences.

Looking ahead, our challenges lie in meeting the rising demand for products and effectively managing our resources to support this.”

This feature originally appeared in the autumn 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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