Pacsun further builds on The Met collaboration

US retail clothing brand, Pacsun has further built on its collaboration with The Metropolitan Museum of Art, introducing a new Greek and Roman collection.

The release – which was brokered by The Met’s exclusive licensing agency, Beanstalk – marks the fourth chapter in the collaborative journey.

Following the positive response to the previous drops, the newest iteration focuses on The Met’s distinguished collection of Greek and Roman art. Pacsun’s designs celebrate revered works of art including a Roman marble Head of an Athlete ca 138-192 CE, a 2nd century CE depiction of The Three Graces, among others.

The men’s and women’s attire includes pieces such as sweaters, puffer jacket, crewnecks, fleece hoodies and pants, essential tees, shorts, denim, printed patchwork bomber jacket, canvas work pants with a matching garage jacket and tees which integrate innovative printing techniques.

The drop also includes a baseball hat and tote bag.

“We are excited to continue our collaboration with The Met and present the latest phase of our collaborative efforts – The Greek and Roman Collection,” commented Richard Cox, vp of men’s and global partnerships at Pacsun. “This collection represents a merge of historical significance and contemporary style, allowing us to showcase iconic artworks in a new light. With each release, we aim to open the world of art to our young audience and beyond. We are excited to see how our customers will infuse these designs into their personal styles.”

Stephen Mannello, head of retail and licensing at The Met, continued: “Working with Pacsun has been an incredible journey. The resounding success of these collections stands as a testament to the enduring resonance of art. Seeing Met visitors and fans of art history wearing pieces that are emblematic of their favorite artworks is a real joy. We look forward to continuing to explore art and design in new ways with Pacsun.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.