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Panini kicks off UEFA EURO 2020 with new collection

Official trading card collection for the tournament will launch on Thursday February 18.

Panini is gearing up for the launch of its official trading card collection for UEFA EURO 2020.

The UEFA EURO 2020 Adrenalyn XLTM 2021 Kick Off collection of 405 trading cards will launch from Thursday February 18. The cards include new images, updated squads, every qualified country and their players, their national shirts, plus a few surprises along the way, according to Panini.

The collection also includes the popular glow in the dark cards, plus cards with a mirrored finished and Panini’s Secret Heroes cards.

The collection will be supported by a multi-faceted marketing strategy including a heavyweight TV and digital campaign, a national newspaper promotion, nationwide sampling initiatives, print advertising, as well as social media campaign. There will be investment at retail across key listings.

Collectors can kick start their collection with a starter pack which includes two trading card packets, three limited edition cards, a binder, game boars and a magazine game guide. Each packet includes a code which provides a free virtual pack of eight cards.

Panini has also teased that news of the UEFA EURO 2020 Tournament Edition official sticker collection will be announced soon.

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