Professional men’s golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league.
As the first-ever official trading cards for professional team golf, Panini will develop a new series of products never before introduced to fans and collectors across the globe.
The partnership also marks Panini’s first entry into golf for trading cards.
Panini’s inaugural line of golf products will include physical trading cards featuring match-worn memorabilia and authentic autographs from LIV Golf players. The company is planning to introduce the first LIV Golf trading cards with its popular Prizm and Impeccable brands.
In addition, Panini will launch a LIV Golf Panini Instant card programme where real-time cards will be released after tournaments, highlighting some of the winning moments and memorable shots throughout the season as well as LIV Golf Team sets.
“LIV Golf is thrilled to partner with Panini, a global brand committed to connecting with fans around the world through the love of sport,” commented LIV Golf commissioner and ceo, Greg Norman. “Just as our league continues to innovate and bring professional team golf mainstream, our partnership will introduce new products to the market for millions of passionate fans and collectors to enjoy. As a former player, I’m particularly excited for our players and teams as we work with Panini to elevate their platforms in this space.”
Mark Warsop, ceo at Panini America, continued: “We have often thought about how to introduce some of our most popular trading card brands to golf, but the sport always had challenges. LIV Golf brought in a whole new dynamic into the sport with their fresh, unique and innovative approach. The team and league format aligns itself to something that did not exist that creates another level of collectability for fans.
“LIV Golf, with the world’s best players and how the league targets a younger consumer audience with their event tournament format, aligns perfectly with our brands. We are excited to launch this partnership and build a lasting fan base.”
LIV Golf’s star-studded international field features big names including 2023 Masters champion Jon Rahm; 2023 LIV Golf Individual Champion Talor Gooch; 2022 Open Champion Cameron Smith; 2023 PGA Championship winner and five-time major champion Brooks Koepka; and six-time major winner and World Golf Hall of Famer Phil Mickelson among others.
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