Staff at Paramount’s UK headquarters have kicked off a year of celebrations to mark the 10th anniversary of PAW Patrol with a life-sized cake in the form of Chase.
Pam Kaufman, president and ceo of international markets, Global Consumer Products & Experiences at Paramount, said: “We’re incredibly excited to be celebrating 10 years of PAW Patrol with Spin Master Entertainment at our London HQ. This is a momentous occasion that commemorates PAW Patrol’s enduring global appeal and unlocks exciting opportunities with a range of partners across multiple demographics. We look forward to creating more unforgettable memories for PAW Patrol fans with the initiatives we have planned in 2023 and beyond.”
Jennifer Dodge, president of entertainment at Spin Master, continued: “When we first envisioned PAW Patrol, we knew we had created something special, but we couldn’t have imagined how it would touch the lives of so many children globally. This year, as we mark it’s tenth anniversary, we are honoured to have shepherded millions of preschoolers through their early years sharing inspiring stories of community and igniting imaginations through play. Alongside our incredible partners at Paramount, we celebrate this huge milestone and kick off another exciting year for our pups.”
Hedley Barnes, svp international sales and marketing, concluded: “I’m thrilled to be here as we celebrate ten years of PAW Patrol. The pups and their fandom, combined with our partnership with Paramount, have helped to fuel the success of PAW Patrol establishing it as a truly iconic, global franchise.”
(Pictured, left to right: Pam Kaufman (president and ceo of international markets, global consumer products and experiences, Paramount); Louise Bucknole (general manager, kids and family UK and Ireland, Paramount); Jules Borkent (evp, international kids and family brands, Paramount); Veronica Hart (evp global franchise planning, consumer products and experiences, Paramount); Hedley Barnes (svp international sales and marketing, Spin Master); and Anna Hewitt (senior director international franchise and communication, entertainment, Spin Master).)