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Paramount Consumer Products partners with Calm on bespoke PAW Patrol content

Paramount Consumer Products has for the first time teamed up with Calm – a leading mental health brand with the #1 app for sleep, relaxation and meditation – to create an exclusive collection of bespoke PAW Patrol content.

Available now as part of the Calm Kids library, the original audio series is narrated by the PAW Patrol pups – Chase, Marshall, Rubble, Skye, Zuma and Rocky. The PAW Patrol content is available in English to Calm’s global subscriber base, and aims to encourage a relaxed bedtime routine and aid a restful night’s sleep.

Kicking off the new series is a bespoke sleep story, Rubble’s Dream Adventure, along with three uplifting meditations – Dig Out of It, I’m Okay! and Preparing for a Mission – designed to calm children’s worries by teaching breathing techniques, sensory awareness practice and provide reassurance that it’s okay to make mistakes.

“This first collaboration between PAW Patrol and Calm marks the beginning of a special partnership which aims to help ease the wind down routine at bedtime, while providing young children with valuable tools to navigate their worries and empower them to embrace daily adventures with joy and ease,” commented Rebecca Jenkins, senior director of retail and new business, consumer products at Paramount UK. “What better way to engage them in this than through their favourite PAW Patrol pups.”

Greg Justice, chief content officer at Calm, continued: “We are thrilled to partner with Paramount Consumer Products and the heroic pups of PAW Patrol to help more families benefit from the transformative power of mindfulness and a great night’s sleep. This special collection of meditations and Sleep Stories, which further expands the Calm Kids content universe, is sure to delight little listeners and parents alike.”

2023 marks the 10-year anniversary of PAW Patrol, which is produced by Spin Master Entertainment.

Over the last decade, 234 episodes of PAW Patrol have been aired across nine seasons and in 2021 PAW Patrol: The Movie hit the big screen, with the sequel, PAW Patrol: The Mighty Movie in cinemas now.

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