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Peanuts celebrates 50th anniversary of the Beagle Scouts

WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from character brand Peanuts.

WildBrain CPLG represents the Peanuts brand in Korea and additional territories across Asia Pacific, China and Europe on behalf of Peanuts Worldwide.

A dedicated Beagle Scouts-themed booth (Hall B – 601) will pay tribute to the milestone with a range of products including wooden furniture, camping themed items and Beagle Scouts artworks celebrating Snoopy’s Outdoor Adventures for both retailers and consumers in Korea.

During the fair – which takes place 28 February to 3 March – exhibiting Peanuts licensees will showcase collections inspired by the famous Beagle Scouts including stationery and home décor from online retail site Ten by Ten; small home appliance and tableware from licensee Inteco under its retail brand Bo-friends & Bo-Cuisine; pet care from Withrich, a specialist licensee which operates under brand name Paris Dog; branded socks from Popcorn and Kiki; and premium card covers from Gorilla District under brand name Ghosty.

The Peanuts booth design features quotes, as well as scenes from Peanuts creator Charles M. Schulz’s comic strips, creating memorable moments for fans. In addition, SN Garden, a licensee which operates Snoopy Garden in Jeju, has set up a special photo zone in the booth which will showcase a selection of images from the popular themed Snoopy Garden. WildBrain CPLG also has several promotional interactive events in the booth for attendees including a Snoopy character Meet and Greet.

The Seoul Living Design Fair is Korea’s largest interior design and lifestyle exhibition, attended by over 280,000 visitors annually. Participants include leading brands from Korea and abroad that stand at the forefront of interior design and lifestyle trends.

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