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Peanuts Worldwide holds first Beagles awards

Licensor honours partners during its agent summit in London.

Peanuts Worldwide honoured a number of its agents and licensees during its agent summit, which was held in London at the end of September.

The company handed out its Beagles awards for the first time with categories covering softlines, hardlines, brand experience and retail marketing.

The categories and winners are as follows:

  • Best Category Innovation – Sony Creative Products and Potomak for the Peanuts Hotel
  • Best DTR (Softlines) – WildBrain CPLG Iberia and Inditex
  • Best DTR (Hardlines) – WildBrain CPLG Germany and Butlers
  • Best Tentpole Activation (Baby) – Plus Licens and BabyBag/Nordic Family Group
  • Best Tentpole Activation (Peanuts Global Artist Collective) – CAA-GBG and Siam Selected Co.
  • Best Brand Experience – Sony Creative Products for Snoopy Museum Tokyo
  • Best Retail Marketing – Lotus Global and Riachuelo
  • Best CPG Promotion – Exim Mexico and La Costeña
  • Best Designer Collaboration – BIC Licensing and Iceberg


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