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Poetic Brands to introduce Sesame Street apparel and accessories

Poetic Brands is to design, manufacture and distribute apparel for the UK market celebrating the much-loved children’s and family brand Sesame Street.

Bulldog Licensing represents the Sesame Street brand in the UK.

Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades.

The collection will be available at multiple retailers across the UK in 2024.

“We have enjoyed strong growth in licensed childrenswear and accessories in recent years, and this agreement is an important addition, highlighting a property that has been loved by generations of kids – and their parents,” commented Elliott Matthews, md at Poetic Brands. “Its iconic imagery and memorable characters will, we are sure, inspire wonderful apparel, accessories and much more.”

Rob Corney, group md at Bulldog Licensing, continued: “The strength of Sesame Street across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across multiple generations, including an enthusiastic adult market. Poetic Brands is a respected and successful name in its field, and we’re delighted to be partnering with them for this significant deal.”

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