The longstanding relationship between Primark and Disney continues to grow with new products, characters and experiences.
A Winnie the Pooh collection recently launched within the babywear category featuring a wide range of clothing for babies and toddlers, as well as lifestyle products like toys and nursery interiors. All products also fall under the Primark Cares label, meaning they are made from either organic, sustainable or recycled materials. Disney Baby continues to be a customer favourite and there are now Disney Baby products available at all Primark stores.
The Winnie the Pooh offer also extends to womenswear, homeware and beauty with highlights including pyjama sets, bedding and cushions, plus Eeyore gel eye masks and knit jogger sets.
In addition, Primark has launched a new Mickey Nostalgia collection featuring an autumnal colour palette of ivory, navy and forest green. The range is available across womenswear and menswear, with the retailer saying that the coordinating tracksuits are already proving a hit with customers.
Finally, it’s not only Disney products that are new to the Primark offer – inspired by Mickey and friends, the retailer opened a new pop-up café in October at its Lakeside store. The second of its kind following the launch of the Primark Café with Disney in Birmingham in 2018, menu highlights include Mickey Mouse Waffles and the Caramelicious Latte.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
