The US National Retail Federation’s annual Easter survey reveals that 81% of families are expec

Start Licensing’s Ian Downes has his view reinforced this week that when used i

The publisher is set to launch its first experiential marketing stunt at Theakston Old Pecul

A major new installation inspired by Winnie-the-Pooh’s latest adventure Tales from the Forest has b

As the countdown to World Book Day on Thursday 7 March continues, a new st

Egmont’s Emily Campan on why publishers have come to rely on the classics.

Rainbow Designs is heading into trade fair season with a host of new offerings acr

‘The heart of these stories is the beautiful friendship between Pooh and Piglet’.

We chat to Matalan’s Kate Callender about the retailer’s plans in the licensing space.