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PUMA and Squishmallows launch new fashion collaboration

Global sports brand, PUMA has teamed up with Jazwares and its Squishmallows property for a new collection inspired by the ultra-soft plush.

A number of PUMA styles have met the popular plush personalities in the colourful new collection which also features apparel pieces for infants, preschoolers and children including co-branded tees, t-shirt dresses, two-piece sets, hoodies and shorts.

The PUMA x Squishmallows RS-X is designed after Cam the Cat, featuring Cam’s colours in a pared back design, a Cam charm on the side and custom collab logo on the tongue inspired by the official Squishmallows plush tags.

The PUMA x Squishmallows Suede XL has been designed after fan-favourite teal owl, Winston. The upper features Winston’s signature colours along with subtle nods to his love for mac and cheese at the heel. There is also a custom charm and Squishmallow hangtag.

Finally, the PUMA x Squishmallows Cali has been inspired by Lola the unicorn and feature a bold pink and purple tie-dye pattern on the upper and the outer sole. Plus, in honour of Lola’s signature mane, the shoes have tufts of faux fur at the heel and sides.

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