This ad will be closed automatically in X seconds.

PUMA and Squishmallows launch new fashion collaboration

Global sports brand, PUMA has teamed up with Jazwares and its Squishmallows property for a new collection inspired by the ultra-soft plush.

A number of PUMA styles have met the popular plush personalities in the colourful new collection which also features apparel pieces for infants, preschoolers and children including co-branded tees, t-shirt dresses, two-piece sets, hoodies and shorts.

The PUMA x Squishmallows RS-X is designed after Cam the Cat, featuring Cam’s colours in a pared back design, a Cam charm on the side and custom collab logo on the tongue inspired by the official Squishmallows plush tags.

The PUMA x Squishmallows Suede XL has been designed after fan-favourite teal owl, Winston. The upper features Winston’s signature colours along with subtle nods to his love for mac and cheese at the heel. There is also a custom charm and Squishmallow hangtag.

Finally, the PUMA x Squishmallows Cali has been inspired by Lola the unicorn and feature a bold pink and purple tie-dye pattern on the upper and the outer sole. Plus, in honour of Lola’s signature mane, the shoes have tufts of faux fur at the heel and sides.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LA24500x500
 
The deadline for entries into The Licensing Awards 2024 has been extended to Thursday 6 June....
Primark500x500
 
The changes see the introduction of the ‘Portal’ - a window into the world of Primark, which will be used across campaigns and the wider brand world; bringing everything Primark offers to life....
KFCMiniBrands500x500
 
The initial focus is on apparel, fashion accessories, gifts, novelties, socks, jewellery, headwear and pet toys for the US market....
VWlogo500x500
 
The agency will now spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide....
LiamTaylorRubberRoad500x500
 
Rubber Road's Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the 'feel good factor'....
Kiss500x500
 
Bravado and Pophouse will be marking 50 years of KISS this year, with a number of special releases and a look ahead to a new era of projects....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.