PUMA launches new Frida Kahlo collection

PUMA has partnered with the Frida Kahlo corporation and OEG Latino to launch the PUMA x Frida Kahlo collection in honour of the iconic Mexican painter.

Frida is part of the new Female Artist Series from PUMA, an initiative celebrating equality and empowering the voices of female artists.

Always challenging norms, Frida Kahlo channeled personal struggles into art and self-confidence, making her one of the most inspirational changemakers in history.

Through the PUMA Artist Series, PUMA is aiming to create a ‘new dimension’ to the She Moves Us campaign by creating products with purpose in partnership with legendary and rising artists.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BLLAS24new500x500
 
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
MadBeautySS500x500
 
Health, beauty and toiletries specialist, Mad Beauty is entering the spring/summer 2024 season with a multitude of 'captivating' collaborations and collections....
SAFairboard500x500
 
Spring & Autumn Fair’s new advisory board is designed to drive the continuous enhancement of the two shows, ensuring UK retail has a thriving marketplace to do business in....
MoominxMabon500x500
 
Luxury sleepwear designer, Karen Mabon has revealed a new collaboration with Moomin Characters....
ElmoPlacetoBe500x500
 
Sesame Workshop marked Place2Be’s recent Children’s Mental Health Week with the launch of a new video aimed at encouraging children to 'Celebrate the Day'....
Thunderbird2500x500
 
This marks the next launch in the company’s new premium range following the successful release of two Eagles from Space:1999 late last year....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.