Pusheen brand celebrates ten years as fan engagement soars

Brand hits 13 billion gif views on Giphy while Instagram followers continue growth trajectory.

Fluid World is continuing to see strong engagement with Pusheen, as 2020 marks the brand’s tenth anniversary.

Pusheen recently hit 13 billion gif views on Giphy, a growth of one billion in the last month, while the brand’s Instagram has hit two million followers and is currently gaining 7,000 followers a week. A special ‘Stay at Home’ post has so far received over 53,700 likes. A new Instagram filter has recently been launched, which enables fans to perch Pusheen on their head.

Before lockdown (on March 1), Target launched a Pusheen campaign in over 800 stores across the US. Many styles sold out within a few days, garnering a strong fan reaction across social media.

Exclusive product was available from GUND and Funko including a 10-inch Funko which is reserved for the company’s top selling licences.

A 10-inch Pusheen from Funko was one of the exclusive Target product lines.
A 10-inch Pusheen from Funko was one of the exclusive Target product lines.

In addition, a new partnership has just been launched with Joe & Seph’s for three flavours of popcorn. Initial sales have been strong, with the company continuing to deliver during lockdown.

Further success has come from the Pusheen quarterly subscription boxes (which has a standalone Instagram account with 229k followers) which include exclusive items. The last two boxes sold out with the spring box also recording high levels of sales, Fluid World reported.

Further collaborations are also in the pipeline to mark Pusheen’s ten-year anniversary.

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