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Qualatex roars into retail with Jurassic World

Balloon experts enjoying strong sales for its range based on the sci-fi adventure film.

Balloon specialist Qualatex is celebrating strong sales of its Jurassic World range.

The success of Jurassic World: Fallen Kingdom – which notched up over $148 billion at the box office in its opening weekend – has been reflected in sales of Qualatex’s range.

The company has enjoyed healthy initial results across its giant 38” Raptor Microfoil shape and the 18” Raptor round Microfoil balloon, depicting images of the gigantic dinosaurs seen in the latest movie.

“We’re enjoying strong demand for our new Jurassic World range,” commented Julie Dommett, head of marketing for Pioneer Europe. “As well as being perfect presents for dinosaur lovers, the products also lend themselves perfectly to retail windows and in-store displays due to their eye-catching designs, making them an ideal choice for all party and giftware retailers looking to make an impact in store.”

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