Wide range of brands on display at this week’s greeting cards showcase.

Including Sanrio striking a deal with Liverpool FC for an exclusive Hello Kitty range.

Pioneer Europe’s Julie Dommett on the company’s approach to licensing.

Licensed Qualatex and Pioneer Party products on show on the Cardgains stand.

Balloon experts enjoying strong sales for its range based on blockbuster film.

Including licensee growth for Yo-Kai Watch and Teletubbies.

We ask licensing executive Andrew Storey for the licences he thinks will shine.

New range significantly expands company’s partyware offering in the UK.