Retail and licensees back Country Diary brand

Moonpig, Penguin, The Gifted Stationery Company among those getting behind property with new lines.

The licensing programme for the Country Diary of an Edwardian Lady brand is continuing to gain momentum at retail.

SLG enjoyed success with an exclusive Country Diary beauty and gifting range for Tesco for the Christmas gifting season.

The collection features a range of products including luxury body lotions, body wash and pampering nail sets.

In addition, will launch a range of personalised floral cards in time for Mother’s Day featuring the Copyrights brand.

Penguin will be launching a new colouring book line in the spring. These will feature line drawings inspired by the original diary.

The Gifted Stationery Company will be launching its collection of social stationery across two distinctive botanical and ornithological design treatments. The collections will include products such as address books, folding wallets, notecards, shopping lists, sticky notes, folders and notebooks.

On top of this, long-term card partner The Great British Card Company is continuing to invest in ongoing new product development.

Further categories under consideration by Copyrights include bedding, crafting and fragrance.

In the US, new partners have been signed by local agent RJM Licensing which include Rizzoli for English language books – to launch worldwide in spring 2018 – while new partner Tide Mark has launched 2017 dated wall calendars.

The Country Diary of an Edwardian Lady is based on the 1906 diary by British illustrator Edith Holden, who recorded the seasonal changes in flora and fauna in the English countryside with words and illustrations.

The book has sold millions of copies in its print editions globally.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.