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Royal Mail delivers The Gruffalo stamps

The 10 stamps include four with specially commissioned new illustrations of the book’s characters.

Magic Light Pictures and The Gruffalo have teamed up with Royal Mail for a set of commemorative Special Stamps, as the brand’s 20th anniversary celebrations continue.

The ten stamps include four with specially commissioned new illustrations of the book’s characters from The Gruffalo illustrator Axel Scheffler, presented in a Miniature Sheet, while the remaining six feature artwork from the original tale that follows Mouse’s progress through the deep dark wood.

A full set of the stamps, available in a Presentation Pack which includes a special Gruffalo game, retails at £12.20. The stamps and other collectable products can be pre-ordered now and go on sale from October 10.

“The Gruffalo’s anniversary has been marked with all sorts of celebrations this year,” said Daryl Shute, brand director at Magic Light Pictures. “Now, in working with the Royal Mail to release a set of beautiful stamps, we feel that the much-loved Gruffalo has really been commemorated in this special year. Additionally, to have a brand-new piece of artwork illustrated by Axel Scheffler has made the partnership especially unique.”

Philip Parker from Royal Mail added: “We celebrate 20 years of The Gruffalo with these charming stamps, and are delighted that Axel has taken us back to the deep, dark wood with his new illustrations of the much-loved characters.”

The deal was brokered for Magic Light by CAA-GBG.

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