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“Ryan’s World continues to build”

Vivid’s Emma Weber on the changes the toy company has seen in 2019 and what’s on the horizon.

2019 has already been an eventful year, but arguably there’s more drama to come.

Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.

Today: Emma Weber, marketing and licensing director, Vivid

“2019 has been an exciting year for Vivid as part of the Goliath group and we are already starting to see positive early reads on new Christmas launches. Ryan’s World continues to build with lots of supporting activity from PocketWatch and Nickelodeon to come in the lead up to Christmas.

The breadth of games in our portfolio demonstrates that innovation continues to win through whether that be in preschool, kids, family or adult games.

Crayola has enjoyed a strong Back to School season and we are planning for growth across Crayola’s Colour Wonder driven by Frozen II and Ryan’s World.

The big challenge facing the industry is the decline in toy sales year on year, but hopefully with new product innovations and strong marketing activations, the toy world will enjoy a stronger trading season in the lead up to Christmas.”

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