Sainsbury’s introduces Henry Holland x Bags of Ethics collection

To celebrate Pride month, Sainsbury’s is introducing an exclusive collection from British designer Henry Holland.

Henry has teamed up with Bags of Ethics for a new collaboration to support LGBTQIA+ communities.

Sainsbury’s will be donating £25,000 from the new Pride collection to akt, a charity that supports homeless LGBTQIA+ young people experiencing homelessness or living in a hostile environment with access to employment, education and training.

Available until September, the collection includes a reusable coffee cup, water bottle and tote bag, all made from 100% sustainable cotton and recycled materials.

Henry Holland is synonymous with vibrant colours and slogan designs, and he has brought this signature style to the Bags of Ethics collection, with products featuring the Pride colours emblazoned with the motto ‘proud to be me’.

“Sainsbury’s is committed to being a truly inclusive retailer and we recognise the importance of supporting our LGBTQ+ colleagues and customers,” commented Richard Riley, head of diversity and inclusion at Sainsbury’s. “Creating a culture that promotes and takes pride in diversity is important to us and we are excited to bring Henry Holland’s Bags of Ethics collection to our stores, offering bright and sustainable products that can be used every day to all of our customers. We’re proud to support akt and hope this donation will help them in their incredible work to find safe homes and provide mentorship and training to young people in the LGBTQ+ community.”

Henry Holland continued: “The concept behind my design is to empower and encourage allyship with the LGBTQIA+ community. Pride is a time for the queer community to come together and continue to advocate for equal rights for all – but also a time for the wider community to show their support and allyship.

“This sentiment is so integral to the amazing work of akt who work tirelessly to support young people who haven’t always felt that love and support from those closest to them and are facing or experiencing homelessness or living in a hostile environment. The Bags of Ethics reusable collection of bags, coffee cup, and bottle, is made to last. Buy it once, use it for good. Thank you for supporting them with your purchase.”

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