This ad will be closed automatically in X seconds.

Sambro and Paramount Consumer Products extend partnership

Sambro International has extended its partnership with Paramount Consumer Products for a further three years.

The new deal, which begins this month (January) covers Sambro distributing numerous product lines across the UK and EME regions including many of the Benelux, GAS, CEE and Nordic regions.

It includes all key franchises such as PAW Patrol and Pinkfong Baby Shark, covering Sambro’s key categories of arts and crafts, plush, outdoors and novelty products.

Building on its extensive experience and having worked on PAW Patrol since 2015, Sambro will extend its PAW Patrol arts and craft offering, with new lines such as the Spiral Art Pup Pad and Wobble Head Paint Your Own Pup, plus its own IP developed lines including Felties, Puzzle Palz and Bops N Tops.

Meanwhile, for Baby Shark it will focus on outdoor toy ranges featuring a selection of inflatable water sport products such as swim rings, beach balls, inflatables and water blasters.

“Paramount has an impressive portfolio of amazing brands, so the continuation of our relationship is incredibly exciting for us and we’re looking forward to working further with the team in the coming years,” commented Clare Rix, brand and licensing director at Sambro. “We’ve worked hard with the commercial team to shape out the new contract and are now excited to kick-start our 2024 development early this year.

“Special thanks to Venetia Davie and Simta Sawhney for working so hard to get this new deal across the line.”

Venetia Davie, vp consumer products, UK and Ireland at Paramount, continued: “We are really excited about this pan-European multi-year agreement renewal, which represents the long-standing partnership and trust between Paramount and Sambro, who have been instrumental in our growth across key European retailers. We will continue to work together to bring our brands to consumers.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAstrophylineup500x500
 
A host of retail names including Boots, DFS, Dunelm, FatFace, Homebase, Iceland, Matalan, Next, Primark, Sainsbury's, Tesco and TJ Morris will be among those celebrating the achievements of the brand and lifestyle sectors over the past 12 months on Thursday 25 April....
JamesWalkermarathon500x500
 
James Walker, ceo at Character World Brands, is no doubt feeling tired but proud today after having completed the London Marathon yesterday (21 April), running to raise funds for Alzheimer’s Research UK....
CKMIffy500x500
 
Available exclusively at Next in the UK, in Cath Kidston stores in Thailand, Hong Kong and Taiwan and on Next online globally, the limited edition range includes a collection of bags and accessories for women and kids, women’s pyjamas and children’s dresses....
HasbroPlaymates500x500
 
Playmates will be debuting its first Power Rangers collection with a kid-targeted Mighty Morphin Power Rangers toy line in 2025....
PlanetPlayGreen500x500
 
A number of leading games studios are marking Earth Day (22 April) by joining disruptive NPO PlanetPlay’s new Make Green Tuesday Moves (MGTM) initiative, which will enable both industry and players to make an important real-world impact in the fight against climate change....
LAfashion500x500
 
The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.