This ad will be closed automatically in X seconds.

Sesame Street marking 50 years in Germany

Sesame Street will be kicking off its 50th birthday celebrations in Germany this month.

Since 1973, German broadcaster NDR has been the licensee and co-producer of Sesamstraße, which was launched in the US four years earlier.

From 1973 to the present day, NDR has produced 2,931 episodes of Sesamstraße, since 2009 as a purely NDR in-house production. Sesamstraße airs on NDR television and KiKA. In addition, the content is available in the ARD Mediathek, the Sesame Street app and on YouTube.

A big birthday episode will air on KiKA on 8 January, while a family concert with the NDR Elbphilharmonie Orchestra will take place in the Great Hall of the Elbphilharmonie in Hamburg on 28 January, featuring numerous characters from Sesame Street. Works by Leroy Anderson and numerous Sesame Street songs will be played.

“In 2023, we have the pleasure of celebrating an extraordinary partnership with NDR: for 50 years, we have been bringing laughter and learning to children and their families with our beloved characters in the co-production of Sesamstraße in Germany,” commented Stefan Kastenmüller, general manager Europe at Sesame Workshop. “With NDR, Sesame Workshop has a partner at its side that is as serious as it is creative. Together we have reached generations of families in Germany with our educational content and values.

“Celebrating differences and embracing similarities, helping children feel confident and proud of who they are, that’s what Sesame Street has stood for since its creation. We sincerely thank everyone who has supported our mission with Sesamstraße over the past decades.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
PBThatsNotMy500x500
 
Specialist apparel licensee, Poetic Brands has secured a new deal to design, manufacture and distribute apparel for the UK market celebrating successful children’s publishing brand, That’s Not My…...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.