This ad will be closed automatically in X seconds.

Sesame Street marks Children’s Mental Health Week

Sesame Workshop marked Place2Be’s recent Children’s Mental Health Week with the launch of a new video aimed at encouraging children to ‘Celebrate the Day’.

The video saw Sesame Street’s Elmo calls musician, author and friend YolanDa Brown to talk about his ‘best day ever’ and the two share a mindfulness moment – celebrating themselves, others and what makes them happy.

Aimed at early-years children, Celebrate The Day models healthy habits to promote positive wellbeing from a young age.

Sesame Street and Place2Be joined forces to support children’s emotional literacy and help families have important conversations about emotional wellbeing and mental health.

Celebrate The Day sits as part of a suite of resources which were available to families for Children’s Mental Health Week (which ran from 5-11 February) and is also be available on the Sesame Workshop’s YouTube channel.

“Like anything in life, it’s important to build a strong foundation for emotional wellbeing at an early age,” commented Whit Higgins, evp and head of global enterprises, Sesame Workshop. “We know that children who are mentally healthy show greater motivation to learn, have a more positive attitude about themselves and the world, and demonstrate higher academic performance. If we can address this issue in a focused way, we know we can have lifetime impact. That’s why we’re proud to partner with Place2Be to empower and give a voice to children across the UK.”

Catherine Roche, ceo at Place2Be, continued: “Listening, connecting with others and finding your voice are such important aspects of good mental health. We’re delighted to have the support of Sesame Workshop and the brilliant Elmo – along with Place2Be Ambassador YolanDa Brown – to inspire more children and families to find their voice, open up about their thoughts, and feelings and connect with those around them.”

Working towards better mental health for people young and old is a key focus for Sesame Street. Elmo also recently sent out a tweet asking how everyone was doing which went on to be viewed over 140 million times and was responded to by huge numbers of people including US President Joe Biden.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Supported by The Point.1888, the programme will deliver a range of products that aim to capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels....
The winners of the 20th BAFTA Games Awards were announced on Thursday 11 April in a ceremony hosted by Phil Wang at the Queen Elizabeth Hall in London....
Fans across the globe will have the choice of three limited edition Pringles-inspired designs in fan favourite Crocs styles, an array of Pringles-themed Jibbitz charms and a new Pringles flavour inspired by the partnership, Croc-Tail Party....
With a promise that the licensing programme will 'extend the allure of the majestic estate' to connoisseurs far and wide, an array of merchandise is being planned....
Under the new agreement, Revlon's Curve for Men will become an Official Partner of UFC in the fragrance category - marking the first time UFC has offered the category to a marketing partner....
Taking place on Thursday 25 April, some 450 industry executives will head to the Royal Lancaster London for an afternoon of celebration....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.