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Smiley brand takes Las Vegas by storm

11 partners presenting new lines across Magic, Agenda and Liberty fashion trade shows.

The Smiley Company has been busy sending its waves of positivity through Las Vegas, with 11 partners presenting new collections across Magic, Agenda and Liberty fashion trade shows.

In addition, Smiley also debuted four new fashion partnerships.

Among the 11 licensees showing spring 2020 Smiley collections at the show, Smiley saw debut collaborations from market leading streetwear brands Eastpack, ElevenParis, Elesse and de•Kryptic.

Other partners launching new season Smiley collections at the show included Lee Jeans, Chinatown Market, Kuwala, Bricktown, Learn to Forget, Jcorp and Day Dreamer.

“This has been a breakthrough season for Smiley at the Las Vegas trade shows, it’s the first season we have had some many fashion partners launching new dedicated capsule collections and it’s a great sign of how many leading brands are embracing our original logo upper tier partnerships and collaborations,” said Barth Montarello, vp international sales at The Smiley Company.

“Our upscale fashion partnerships have long been the benchmark in the licensing industry and we are continuing to grow this business thanks to our unique market position and message of happiness and positivity which continues to resonate with so many cool, likeminded brands that have an influence and a global position.”

Barth added: “For Spring 2020 we proudly welcome Eastpak, Elesse, ElevenParis and De-Kryptic to the Smiley family. Four market leading brands in their categories, who share our ethos for happiness, passion for creativity and understand how to harness the power of Smiley from both a product development and marketing perspective, to leave a lasting impact on their consumers.”

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