This ad will be closed automatically in X seconds.

Snake Eyes: G.I. Joe Origins clothing capsule due from Steve Aoki

DJ’s indie record label and fashion brand, Dim Mak, teams with Paramount Pictures and Hasbro.

The indie record label and fashion brand from DJ Steve Aoki, Dim Mak is teaming with Hasbro and Paramount Pictures on a limited edition clothing capsule, celebrating the release of Snake Eyes: G.I. Joe Origins.

The collection highlights the intersection of Steve’s US upbringing and Japanese heritage, reported Fashion United.

It includes five designs – all black as a nod to the Snake Eyes character’s signature ninja gear, layered with Arashikage symbols and exclusive art from the movie.

Items include two short-sleeve t-shirts, a long-sleeve tee, crew neck sweatshirt and a Double Dragon hoodie.

“I loved watching how Snake Eyes was the secret weapon to the G.I. Joe team when I was young – he would swoop in and save the day with just his sword and ninja skills,” Steve commented. “I always wondered what his backstory was. When this opportunity arose to partner with Hasbro and Paramount on the origin story of Snake Eyes, I was amped on getting to know how my favourite super-soldier became so incredible.

“I am looking forward to watching the movie and seeing how Snake Eyes is trained by the Arashikage in Japan.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Next will operate Gap's ecommerce, Gap-branded shop in shops in retailers and offer click and collect services to online customers from 2022....
Cooneen, Disney, Kinnerton, Penguin Random House UK, Bravado and LEGO all share their delight at winning accolades....
The North East-based brand creative agency has invested in young and up and coming talent to further strengthen its position....
A new product collection is launching from the licensed toiletries licensee as part of the special Crayola event....
The global licensing footprint for the preschool brand has grown with agents covering the Nordics, Baltics, Central and Eastern Europe (CEE) and Italy....
The new agreement covers collectables, gifting and barware featuring titles from the Street Fighter, Resident Evil and Monster Hunter series....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.