Sponsors continue to back The Light Fund Row

Rovio, Bravado and Smiffys all pledge support for London to Paris challenge in aid of industry charity.

A further three companies have pledged their support for The Light Fund London to Paris Row – which is due to begin from Tower Bridge on April 27.

Rovio – the company behind Angry Birds – has signed up to have the brand on the sleeves of the splash jackets and crew shirts, in a move which the crew hopes will help slingshot them to Paris.

In addition, Bravado has jumped on board to sponsor the crew’s water bottles, which will be a huge help to keep the rowers hydrated throughout. Smiffys, meanwhile, is showing its support by sponsoring its logo on the start and finish line.

Poetic Brands – which is already providing the Musto safety jackets – has also generously extended its support to see its logo appear on the sleeves of the shirts and jackets.

Other existing sponsors include Brand Licensing Europe, H&A, Character World, Dreamtex, Zag Toys, Jazwares, Flair, Banter and Posh Paws/Whitehouse Leisure.

A headline sponsor for the event has also been secured and will be announced next week.

The London to Paris Light Fund Row is scheduled to leave Tower Bridge on April 27 and aims to arrive in Paris on May 4. The crew will row two hours on, two hours off throughout. A range of sponsorship packages are available for companies to support the event and a brochure is available by emailing robc@bulldog-licensing.com. Individuals or companies wanting to back the event without taking one of the packages can do so by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
RobynCraig500x500
 
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Licensing-Source-Book---Square
 
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
EmmaHardie500x500
 
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
BLLAS24new500x500
 
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
SmileyMallet500x500
 
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
NatGalleryMarmalade500x500
 
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.