With an exclusive agent on board in China, Source discovers the museum’s ambitious plans.
We chat to the British Museum’s licensing agent about its ambitious plans.
Museum further builds presence on Tmall flagship store, while also collaborating with fashion designer,
Working with master licensee Alfilo Brands, the museum has created an Art Deco-themed experience
Collaboration with KFC in territory includes launch of limited edition family buckets with Impressionist-themed packag
Recent activity with Alfilo Brands for International Museum Day helps grow reach to new digi
Museum will play key part in Heritage x Interiors collab as well as showing gro
How growth in China and the US is further strengthening the museum’s programme.
New commercial partnership secured with Alfilo Brands and Tmall.