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V&A gears up for busy Brand Licensing Europe

Museum will play key part in Heritage x Interiors collab as well as showing expansion in other areas.

2019 has seen the V&A licensing programme launching even more collections, expanding into key territories and driving innovative product ideas in the marketplace.

V&A will be displaying some of its best home interior ranges at BLE’s new Heritage x Interiors activation with the area featuring furniture from Sofa Workshop, furnishing fabrics by Arley House, interior decoration by Surface View, rugs from Flair Rugs, home accessories from Royal Selangor and V&A Paint.

Expansion in the home interiors area has included a new bedding collection from Bedeck, wall art from IXXI and, in the US, Pasted Paper has launched a selection of pre-pasted papers for interior walls.

The museum also continues to expand in crafting with DMC and Erhman Tapestry, while the People Tree collaboration has entered its fourth season. KitchenCraft and Knomo have also both grown their ranges, while – marking the 200th anniversary of the births of Queen Victoria and Prince Albert – a range of limited edition yellow Sovereigns was issued by the London Mint Office. On top of all this, international growth continues apace with Alfilo Brands in China, plus Japan and South Korea.

“This is our 15th year exhibiting at BLE and we look forward to showcasing the latest ranges from our licensees, demonstrating how the V&A’s archives inspire design excellence and produce stylish products, ranging from the everyday to investment pieces,” said Lauren Sizeland, head of licensing and business development at V&A. “We’ve launched over 1,000 skus already this year. We hope this will persuade potential new licensees to join our international brand licensing programme in the future.”

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