Six-week pop-up will showcase adult and kids’ apparel and accessories as well as doll lines.
Brands including Toy Story, PAW Patrol, Barbie and Peppa Pig among those featured.
Including busy Penguin Ventures launching a new preschool IP and confirming new Spot stage show.
We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.
American activist and first American woman in space join Inspiring Women series.
We take a look at some of the films which could impact the licensing business.
Company will launch Mattel-branded events across the territory.
NPD Group talks us through the top themes in the toy market.