Tag: barbie
on January 7, 2019

We chat to Lisa Weger about how Mattel’s power brands are making big moves.

on June 29, 2018

Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.

on May 10, 2019

Dress-up licensee extends rights for adult Barbie costumes to EU territories.

on May 9, 2019

New powerfully pink collection is celebrating Mattel’s trendsetting iconic brand.

on January 15, 2018

We take a look at some of the films which could impact the licensing business.

on November 21, 2017

NPD Group talks us through the top themes in the toy market.

on April 17, 2019

Partnership covers Japan, UK, US and France as brand continues 60th celebrations.

on February 22, 2019

Pop-up will celebrate brand’s diverse history in honour of milestone 60th anniversary.

on April 4, 2016

From Star Wars to Barbie, how licences have become muses for fashion designers.

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