Partnership covers Japan, UK, US and France as brand continues 60th celebrations.
We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.
We take a look at some of the films which could impact the licensing business.
NPD Group talks us through the top themes in the toy market.
Pop-up will celebrate brand’s diverse history in honour of milestone 60th anniversary.
L.O.L Surprise, LEGO Harry Potter, Roblox, PAW Patrol all victorious.
From Star Wars to Barbie, how licences have become muses for fashion designers.
From Hasbro swooping in for Power Rangers to Licensing Expo, May was a busy month.