Tag: barbie
on August 9, 2019

Company will launch Mattel-branded events across the territory.

on August 8, 2019

September issue salutes fashion doll’s 60th anniversary.

on January 7, 2019

We chat to Lisa Weger about how Mattel’s power brands are making big moves.

on June 29, 2018

Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.

on July 12, 2019

Including Brand Licensing Europe revealing its packed programme for retailers.

on January 15, 2018

We take a look at some of the films which could impact the licensing business.

on November 21, 2017

NPD Group talks us through the top themes in the toy market.

on May 10, 2019

Dress-up licensee extends rights for adult Barbie costumes to EU territories.

on May 9, 2019

New powerfully pink collection is celebrating Mattel’s trendsetting iconic brand.

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