Start Licensing’s Ian Downes highlights some licensing related stories to hit the press this week.

Start Licensing’s Ian Downes finds some supersized examples of a growing trend for brands

Our regular column shining a light on retail trends takes a look at some

Amy Macaulay, creative producer at KI, discusses the shift happening in the entertainment industry

The company’s Home & Lifestyle division will create ‘fashion fun’ for fans of the br

Lush is continuing its journey into the licensing space, teaming up with Mattel and Bar

Primark has given a peek behind the scenes of its Barbie collection, with the retailer̵

Mattel and experiential events production company, Bakehouse Factory are bringing Barbie to Sheffield’s Meadowhall t

Start Licensing’s Ian Downes looks at how retailers are using licensed brands within their Wo