We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.
Dress-up licensee extends rights for adult Barbie costumes to EU territories.
New powerfully pink collection is celebrating Mattel’s trendsetting iconic brand.
We take a look at some of the films which could impact the licensing business.
NPD Group talks us through the top themes in the toy market.
Partnership covers Japan, UK, US and France as brand continues 60th celebrations.
Pop-up will celebrate brand’s diverse history in honour of milestone 60th anniversary.
From Star Wars to Barbie, how licences have become muses for fashion designers.