Each product aims to highlight inclusivity and innovation, with toys reflecting new sports at
We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.
Harry Potter, Friends, Barbie, Frozen and personalisation highlighted as key brands and trends.
We take a look at some of the films which could impact the licensing business.
NPD Group talks us through the top themes in the toy market.
Fashion store in Liverpool ONE has proved to be a hit since opening in October.
Licences driving toy sales in 2019, says NPD, accounting for 23% of the market overall.
Retailer teams with brand for first time on kids collection to mark 60th anniversary.