Company will launch Mattel-branded events across the territory.
September issue salutes fashion doll’s 60th anniversary.
We chat to Lisa Weger about how Mattel’s power brands are making big moves.
Art Ask Agency’s Maria Strid on how the iconic brand is building in licensing.
Including Brand Licensing Europe revealing its packed programme for retailers.
We take a look at some of the films which could impact the licensing business.
NPD Group talks us through the top themes in the toy market.
Dress-up licensee extends rights for adult Barbie costumes to EU territories.
New powerfully pink collection is celebrating Mattel’s trendsetting iconic brand.