How brand owners and holiday companies are forging closer links than ever.
PJ Masks ‘Hero Moves’ sessions will get kids active at Butlin’s throughout 2020.
New TV series and dedicated products, plus appearance in special trail among plans.
Initiative will form part of character’s 60th anniversary celebrations.
Copyrights reveals Paddington at the Seaside, to launch in February 2019.
New show for 2018 will also feature the Tiddlytubbies.
New three-year deal has been secured with three UK resorts.
Including Shopkins reaching YTD sales of over five million units.