The company will be developing a range of Kellogg’s branded product based on the Kell

Start Licensing’s Ian Downes spies some on-trend use of licences at the Exclusively Shows.

Start Licensing’s Ian Downes checks out the housewares and electricals sectors.

TV chef will be appearing at Exclusively Shows to support her cookware collaboration.

New range from DJ and presenter to be unveiled at Exclusively Housewares.