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Swan teams with Fearne Cotton for new collaboration

DJ and presenter to unveil new range at Exclusively Housewares next week.

Electrical appliance and housewares brand, Swan has confirmed a collaboration with presenter, DJ, cook book author and designer, Fearne Cotton.

The colourful new range will be revealed at Exclusively Housewares next week (June 13-14) with products available from September.

Lines in the range include the Fearne By Swan Stand Mixer, Food Processor, 3 in 1 Stick Blender, Hand Mixer, Kettle and Toaster.

Paul Simpson, sales director at Swan, commented: “We are elated to be working with Fearne. Incredibly creative, enthusiastic and passionate, Fearne has such a well-established eye for design, as well as detail.”

As a keen baker, with Swan’s Retro appliances at home, Fearne admits to have “jumped at the chance” to work with the brand.

She describes her range as “retro and beautiful,” with “colours that will match into your preferred colour scheme, whether it’s the peacock or lilac for a pop of colour, or the honey or truffle that’ll blend into a more neutral kitchen”.

Fearne stated: “As well as making appliances and cookware that was attractive, it was of paramount importance that this range worked well for people that really love to cook and bake a lot.

“Food processors that are powerful and effective, stand mixers that can help with bread, cakes and pastries and kettles and toasters that will be efficient and also last for a long time. This is what Swan does best, so I was excited to explore this venture from day one.”

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