This ad will be closed automatically in X seconds.

Swan teams with Fearne Cotton for new collaboration

DJ and presenter to unveil new range at Exclusively Housewares next week.

Electrical appliance and housewares brand, Swan has confirmed a collaboration with presenter, DJ, cook book author and designer, Fearne Cotton.

The colourful new range will be revealed at Exclusively Housewares next week (June 13-14) with products available from September.

Lines in the range include the Fearne By Swan Stand Mixer, Food Processor, 3 in 1 Stick Blender, Hand Mixer, Kettle and Toaster.

Paul Simpson, sales director at Swan, commented: “We are elated to be working with Fearne. Incredibly creative, enthusiastic and passionate, Fearne has such a well-established eye for design, as well as detail.”

As a keen baker, with Swan’s Retro appliances at home, Fearne admits to have “jumped at the chance” to work with the brand.

She describes her range as “retro and beautiful,” with “colours that will match into your preferred colour scheme, whether it’s the peacock or lilac for a pop of colour, or the honey or truffle that’ll blend into a more neutral kitchen”.

Fearne stated: “As well as making appliances and cookware that was attractive, it was of paramount importance that this range worked well for people that really love to cook and bake a lot.

“Food processors that are powerful and effective, stand mixers that can help with bread, cakes and pastries and kettles and toasters that will be efficient and also last for a long time. This is what Swan does best, so I was excited to explore this venture from day one.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
CWtrio500x500
 
The former Hasbro and Disney executive will work alongside joint mds Danny and Mark Schweiger to deliver the licensee's business plan....
Trophies500x500
 
The new accolade will recognise and reward the sustainable credentials of a brand licensed product or range; entry deadline for all categories is Tuesday 8 March....
Octoray500x500
 
In partnership with Silvergate Media, Moose will release vehicles, figures, plush and play-sets based on the preschool hit and its new series, Octonauts: Above & Beyond....
Valiant500x500
 
Valiant Entertainment is looking to build a digital community for its fans, with plans to enter the metaverse....
Miraculous500x500
 
The global licensing deal with the Tel Aviv-based company includes a line of collectables, impulse, stationery and school supplies....
SketchDisney500x500
 
Described as 'archive sketchbooks meets wardrobe staples' by the retailer, the new collection features Mickey and Minnie Mouse, as well as Bambi....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.