Retailer looking at how to make most of big game releases such as FIFA acr
Harry Kane 3 Lions aftershave anyone? BLE’s Anna Knight thinks it could be possible.
We chat to FIFA about the planned licensing and retail programme for the big event.
Top selling console games now rival takings at the box office for blockbuster movies.
Key execs from NBA, RFU and FIFA share their experiences of building their brands.
Senior manager for licensed product, Alex Jones tells us what’s performing well.
Special panel session will feature executives from the RFU, FIFA and NBA.