On the eve of the FIFA World Cup 2022, SGLP’s Simon Gresswell takes a l
FIFA’s appointed licensing agency across Asia, MDR has secured the launch of official licensed FIFA-bran
The 90s revival is creating some interesting opportunities in the world of mobile games, s
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World
Harry Kane 3 Lions aftershave anyone? BLE’s Anna Knight thinks it could be possible.
We chat to FIFA about the planned licensing and retail programme for the big event.
The video games giant will stop making FIFA-branded football games from next year – inst
MDR will build a licensing and brand extension programme surrounding all major FIFA tournaments, includ
Including WildBrain CPLG scoring new pan-regional deals for some of Europe’s leading football clubs.