FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia.
The deal marks the third consecutive FIFA World Cup that Dream Theatre has managed in the territories.
In addition, the company has also been granted rights to FIFA Under 17 Women’s World Cup 2022 , FIFA World Cup 2026 , FIFA U-20 World Cup Indonesia 2023, FIFA Women’s World Cup Australia/New Zealand 2023 and the recently launched FIFAe competitions between 2021 and 2026 which include FIFAe World Cup, FIFAe Club World Cup, FIFAe Nation Cup and FIFAe Continental Cup.
“We are really excited to extend our long standing partnership with FIFA to the next level with our association for FIFA World Cup Qatar 2022,” commented Jiggy George, founder and ceo of Dream Theatre (pictured). “There is no greater event than the FIFA World Cup and we are working with the best in class partners to bring a truly phenomenal licensed programme for fans in India.”
India will see the roll out of licensed products comprising lifestyle apparel for kids and adults, loungewear, inner-wear, fitness accessories, bags and luggage, sporting goods and a range of fan merchandise and novelty items, with over 1,000 skus across all categories.
Dream Theatre has also facilitated tie-ups with leading e-commerce platforms to enable licensees to make the range widely available across 35,000 pin codes. Products will also be available in speciality stores, large format and department stores, as well as standalone outlets.