How Tinderbox is enjoying success by moving the brand into new categories such as bedd
Licensee creates new Xbox and Halo licensed home textiles.
Ambitious company working with Microsoft to bring bestselling video games franchise to new formats.
Players are tasked with racing against Flying Scotsman in a showcase event in the game.
On-pack promotion will be supported by in-store and social media campaigns.
Bioworld International confirmed as sponsor of retail element of new zone.
New toy line for video games franchise on show at New York Toy Fair.